Schwarts’z 5 Levels of Awareness and How to Reach Them
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Although they constitute the largest portion of the awareness spectrum, they are also the most challenging group to target in marketing. Regardless of how they come across your content, demonstrate to them that they have an issue, not in a fabricated or deceitful manner, but in a way that informs and enlightens them. This could involve pointing out how poor posture while sitting at a desk may cause the initial twinges of a sore back, or how inadequate sleep can lead to weight gain and other health problems. The goal is to enlighten potential clients about an issue they may not have recognized or acknowledged yet. Although it is preferable to tailor the approach to their preferences, the format is less crucial than the overall message and direction. For this purpose, short videos and other easily digestible content that provides a step-by-step explanation of the problem are highly effective, as the audience may not yet be willing to invest a lot of time in researching the subject.
